Conception & communication for cultural institutions.

Art is what drives us,
our inspiration and our passion.

Florida Brand Design conceives, organizes and designs visual communication for cultural institutions.

Since 2017, we have been working with cultural institutions such as the Dortmunder Kulturbetriebe, the Dortmunder U, the Museum Ostwall, the MKK, the Naturmuseum Dortmund and the Regionalverband Ruhr to accompany some of the major houses & institutions from NRW. We are strongest in long-term partnerships, because good chemistry and mutual understanding are the best prerequisites for exciting, innovative and successful projects.

Our services in detail:

Organization, conception & curation

  • Event conception
  • Event organization
  • Curation and placement of artists

Corporate designs & visual appearances

  • Strategy consulting
  • Corporate Design
  • Rebranding
  • Guidelines
  • Font development
  • Visitor guidance
  • Orientation & wayfinding systems

Digitization of museums and cultural institutions

  • Digital strategy
  • SEO measures
  • Virtual Reality
  • 360° tours
  • Gamification
  • Interactive participation

Design, photography, illustration & animation

  • Graphic Design
  • Photography
  • Illustration
  • 3D & 2D Animation
  • CGI

Selected references:

The new website of the Dortmunder U –
What, for whom and where: the multifaceted offer at a glance.

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Kind & Kegel, Kunst & Kultur – A campaign for the Dortmunder U that focuses on target groups and activities.

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Dortmund’s museums at a glance – How a website for booking tickets was created under high pressure during the coronavirus pandemic.

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Here are the Lemons. – Rainer Fettings works in a virtual 360° tour.

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The Other Side – Border areas of the
contemporary Irish art.

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Florida and the Dortmunder U sharpen the brand for internal and external communication

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Big house – big font: Florida rethinks the wayfinding system for the Dortmunder U.

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The cultural youth work and Florida focus on form, diversity and color.

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Customer selection:

  • Kulturbetriebe der Stadt Dortmund
  • Museum für Kunst- und Kulturgeschichte Dortmund
  • Naturmuseum Dortmund
  • Dortmunder U
  • Museum Ostwall
  • Development Bank Ghana
  • apoBank
  • Fraunhofer Institut
  • LKJ
  • Spektrum Verlag
  • Scientific American
  • Regionalverband Ruhr
  • Stadtmarketing Schwerte
  • Ruhr Nachrichten
  • Smartstore
  • BFBF
  • Fachhochschule Dortmund
  • Neven Subotic Stiftung
  • Cube 5
  • Ruhr Universität
  • SFS Science for Safety
  • hgi Institut
  • Stadt Dortmund
  • Sipgate
  • The Pink Floyd Exhibition
  • CSCP
  • Process Festival
  • Freytag & Petersen
  • FRAM

We will be happy to advise you. Contact us and arrange a non-binding discussion about your plans and our services.

Your contact persons:

Daniel Edelmeier
Managing Director, Consultant, New Business

Lena Wessel
Projektmanagement, New Business

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