Brand strategy and corporate design

We support the brands of tomorrow.

The corporate design visualizes the soul of a company. It is important to implement the brand essence and the value proposition down to the smallest detail of the branding and to communicate them to the viewer.

As a specialist in brand design, Florida offers a comprehensive range of services comprising analysis, strategy and design. During the brand strategy process, we gather information about your brand and your audience, ask questions, gain insights and transform the status quo.


1. Strategic Consulting

Strategy & Science: From analysis to identity, from diagnosis to prognosis: our brand work is characterized by strategic planning based on scientific principles of corporate communication.

2. Brand Basics

Aesthetics & Functionality: Our work strives to balance form and function. The focus is always on people, the brand and their interaction. A distinctive and holistic design follows this principle.

3. Brand Experience

Synergy & Story: Our passion is to focus on how our work can strengthen people’s communication with their environment. We bring your brand to life through brand story, service and design.

Selected references:

Customer selection:

  • Dortmunder U
  • Development Bank Ghana
  • apoBank
  • Fraunhofer Institut
  • LKJ
  • Spektrum Verlag
  • Regionalverband Ruhr
  • Stadtmarketing Schwerte
  • Ruhr Nachrichten
  • Smartstore
  • BFBF
  • Fachhochschule Dortmund
  • Neven Subotic Stiftung
  • Cube 5
  • Ruhr Universität
  • SFS Science for Safety
  • hgi Institut
  • Stadt Dortmund
  • Sipgate
  • The Pink Floyd Exhibition
  • CSCP
  • Process Festival
  • Freytag & Petersen
  • FRAM
  • Wirtschaftsförderungszentrum Lünen
  • Naturmuseum Dortmund
  • Museum Ostwall
  • Scientific American
  • Stadt Schwerte
  • ADN Group
  • Planerladen e. V.
  • Bäckerei Beckmann
  • Stadtwerke Herne
  • Leibniz-Institut
  • Lünen.Business

We will be happy to advise you. Contact us and arrange a non-binding discussion about your plans and our services.

Your contact persons:

Daniel Edelmeier
Managing Director, Consultant, New Business

Lena Wessel
Projektmanagement, New Business

Our service areas:

Our Stories
Our Work

Find us online: