A new Design for the Gesellschaft für christlich-jüdische Zusammenarbeit (Society for Christian-Jewish Cooperation)
Branding, Corporate Design, Strategy
Values and symbols of two religious beliefs united – A modern and consistent branding for GCJZ.
The Gesellschaft für christlich-jüdische Zusammenarbeit (Society for Christian-Jewish Cooperation) has been working on interreligious dialogues and understanding for almost 70 years now. Through various activities, events, and educational programs, the GCJZ promotes exchange between people of Christian and Jewish beliefs, helping to raise awareness of important past and current issues.
With our new corporate design, the GCJZ has modernized its visual identity and created a contemporary aesthetic that reflects the values and goals of the association. It emphasizes the importance of collaboration and exchange between the two religions, creating a positive and welcoming atmosphere.
Historical building reimagined – clear geometric shapes provide a modern, timeless interpretation.
The new logo design of the GCJZ was inspired by the impressive exterior facade of the old synagogue. It captures the unique aesthetic and historical significance and integrates it into the new visual identity of the association. As such, the design celebrates in a modern and symbolic way not only the connection between the Christian and Jewish beliefs, but also the diverse history and heritage that these two religions share.
History in a new robe: The GCJZ logo as a bridge between tradition and modernity.
The design blends elemental symbols of both religions harmoniously, creating a visual representation of unity and dialogue. With a clear and appealing design, the logo gives the association a strong identity and contributes to its recognition and identification. It symbolizes the common values and goals of the GCJZ and at the same time communicates openness, tolerance and willingness to engage in dialogue.
Meet – remember – act
The modern redesign of the website helps strengthen the association’s online presence and reach a wide audience. It provides a platform to share information, announce events and promote dialogue between religions. The combination of clear, appealing design and user-friendly functionality helps raise awareness of the work of the GCJZ. This is intended to encourage active involvement and participation in the activities of the association.