![](https://floridabranddesign.de/wp-content/uploads/2021/02/Florida-Schwerte-Stadtmarketing-Corporate-Design-38.jpg)
Redesign Smartstore – Ready. Sell. Grow. The brand upgrade shows limitless possibilities.
Branding, Claim Development, Corporate Design, Design Manual, Illustration, Logo Design, Strategy
Smartstore is a powerful ASP.net based e-commerce software solution. Whether as an open source community edition or a complex business variant, Smartstore adapts perfectly to the requirements of companies and thus offers the ideal basis for targeted growth in online retail.
Dortmund-based Smartstore AG has been on the market in the e-commerce sector for 20 years and can report on an eventful company history. Florida was able to get to know the company through a complex structure / analysis workshop and thus design a comprehensive rebranding process.
The visual choice fell on a bold and individual style that would set the company apart from the competition.
![](https://floridabranddesign.de/wp-content/uploads/2021/02/Florida-Smartstore-Corporate-Design-18.gif)
Redesign Smartstore – Smart, modular & perfectly adapted to its environment – The logo
In collaboration with the Smartstore team, Florida was able to develop a redefinition of the brand values and brand promise in a comprehensive vision / mission workshop.
![](https://floridabranddesign.de/wp-content/uploads/2021/02/Florida-Smartstore-Corporate-Design-19.gif)
![](https://floridabranddesign.de/wp-content/uploads/2021/02/Florida-Smartstore-Corporate-Design-5.gif)
![](https://floridabranddesign.de/wp-content/uploads/2021/02/Florida-Smartstore-Corporate-Design-27.gif)
Keep it simple – The modular design system
Integrated store solutions that offer the maximum store experience for their customers through groundbreaking usability and customizability. Adaptability, individuality and a high level of technical perfection are the core elements of the brands. Like the code, the modular appearance can be flexibly adapted and still guarantees an unmistakable recognition value.
![](https://floridabranddesign.de/wp-content/uploads/2021/02/Florida-Smartstore-Corporate-Design-12.gif)
![](https://floridabranddesign.de/wp-content/uploads/2021/02/Florida-Smartstore-Corporate-Design-21-1024x576.jpg)
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![](https://floridabranddesign.de/wp-content/uploads/2021/02/Florida-Smartstore-Corporate-Design-17.jpg)
![](https://floridabranddesign.de/wp-content/uploads/2021/02/Florida-Smartstore-Corporate-Design-1-1024x576.jpg)
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![](https://floridabranddesign.de/wp-content/uploads/2021/02/Florida-Smartstore-Corporate-Design-11.jpg)
![](https://floridabranddesign.de/wp-content/uploads/2021/02/Florida-Smartstore-Corporate-Design-4.gif)
“Smartstore is the international expert in ASP.net integrated store solutions, providing the maximum store experience for its customers* and partners* through innovative technology and pioneering usability and customizability.”
![](https://floridabranddesign.de/wp-content/uploads/2021/02/Florida-Smartstore-Corporate-Design-14.jpg)
Ready for any eventuality.
Adaptability, individuality and a high level of technical perfection are the core elements of the brands.
![](https://floridabranddesign.de/wp-content/uploads/2021/02/Florida-Smartstore-Corporate-Design-28.jpg)
![](https://floridabranddesign.de/wp-content/uploads/2021/02/Florida-Smartstore-Corporate-Design-29.jpg)
![](https://floridabranddesign.de/wp-content/uploads/2021/02/Florida-Smartstore-Corporate-Design-30.jpg)
To the website of the customer:
smartstore.de
More illustrative Projects:
You can see it in the stories.