Branding, Claim Development, Corporate Design, Illustration, Logo Design, Strategy
Redesign Smartstore – Ready. Sell. Grow. The brand upgrade shows limitless possibilities.
Smartstore is a powerful ASP.net based e-commerce software solution. Whether as an open source community edition or a complex business variant, Smartstore adapts perfectly to the requirements of companies and thus offers the ideal basis for targeted growth in online retail.
Dortmund-based Smartstore AG has been on the market in the e-commerce sector for 20 years and can report on an eventful company history. Florida was able to get to know the company through a complex structure / analysis workshop and thus design a comprehensive rebranding process.
The visual choice fell on a bold and individual style that would set the company apart from the competition.
Redesign Smartstore – Smart, modular & perfectly adapted to its environment – The logo
In collaboration with the Smartstore team, Florida was able to develop a redefinition of the brand values and brand promise in a comprehensive vision / mission workshop.
Keep it simple – The modular design system
Integrated store solutions that offer the maximum store experience for their customers through groundbreaking usability and customizability. Adaptability, individuality and a high level of technical perfection are the core elements of the brands. Like the code, the modular appearance can be flexibly adapted and still guarantees an unmistakable recognition value.
“Smartstore is the international expert in ASP.net integrated store solutions, providing the maximum store experience for its customers* and partners* through innovative technology and pioneering usability and customizability.”
Ready for any eventuality.
Adaptability, individuality and a high level of technical perfection are the core elements of the brands.
To the website of the customer:
More illustrative Projects:
You can see it in the stories.