“Art → life → art.” Our design for the exhibition of the Museum Ostwall in the Dortmunder U.
Art and culture, Exhibition
The exhibition “Art → Life → Art. The Museum Ostwall yesterday, today, tomorrow” presents works of art from classical modernism to the present day. The exhibition shows how the founding director Leonie Reygers influenced life through art and how art is inspired by life.
Florida developed a design for the exhibition that creates a concise design by combining the word mark, colours and works of art.
The colour concept of the campaign is based on the exhibition designed by Soda. This creates a harmonious design for the entire collection presentation.
The combination of different artworks by different artists creates new stories. The key visual thus emphasises that art not only inspires life, but that life itself becomes an inspiration.
Exhibition design: Soda
Pictures: Roland Baege
